Summary
Estimate simple customer lifetime value from spend and retention length.
Calculation details
This ignores discounting, churn curves, and acquisition cost.
Formula
CLV = average order × purchases per year × lifespan years.
Worked example
Worked example
CLV is $900.
How it works
Enter average order, purchases per year, and lifespan years. Discounting, churn curves, and CAC are excluded.
Frequently asked questions
What does the Customer Lifetime Value Calculator calculate?
This ignores discounting, churn curves, and acquisition cost.
Should I use this result for financial reporting?
Use it as an estimate and verify reporting, accounting, tax, and legal treatment with qualified professionals.